KBL’s premium apple cider, and Blankets and Wine Festival official beer partner Tusker Cider, illuminated the 2024 edition of the live music festival with an immersive consumer experience at Laureate Gardens at Moi Sports Centre Kasarani on the 7th of April.
As the sun set on Nairobi, Blankets and Wine delivered an extraordinary fusion of music, fashion, and culture. Attendees arrived festival-ready, draped in vibrant shukas and armed with folding chairs, epitomizing Nairobi’s eclectic fashion scene and setting the stage for a day of unforgettable moments.
The festival kicked off with an electrifying performance by boyband Vijana Barubaru, who set the tone with their infectious energy and hit tracks. They paved the way for Wanavokali, whose soulful melodies captivated the audience, leading up to the much-anticipated guest performance by Nigerian RnB sensation, Wurld. Fena Gitu took the stage by storm, joined by the dynamic duo of Okello Max and Kagwe Mungai, along with the incomparable Muthoni Drummer Queen (MDQ). Blinky Bill’s high-octane set drenched the crowd in euphoria, setting the stage for Chris Kaiga’s magnetic performance. The legendary Eric Wainaina’s set was a crowning moment, leaving attendees in awe and craving more.
Amidst the pulsating beats and electrifying performances, festival-goers indulged in Tusker Cider, enjoying the refreshing taste and vibrant atmosphere. Tusker Cider curated two experiential zones, each offering a unique blend of entertainment and relaxation. One zone featured a live DJ set by Shi Dj, complemented by a headline act from South African DJ and record producer, Dlala Thukzin. The main arena boasted a glam station, sip and paint area, photo-op spots, and a live screen for attendees to catch performances from the comfort of the Tusker Cider lounge.
The Sunday festival marked the beginning of a series of quarterly events by Blankets and Wine, a cornerstone of Kenya’s entertainment and social calendar. Attendees reveled in the opportunity to unwind and connect amidst the picnic-style showcase of music, fashion, and food.
Speaking at the event, Tusker Cider Brand Manager Brigid Wambua expressed delight at the resounding success of the collaboration. She remarked, “Our consumers brought their slay, and we matched their vibe. We aimed to infuse Blankets and Wine with the sparkle of Tusker Cider, and we delivered. Our consumers savored the experience, and we relished the opportunity to partner with Blankets. We eagerly anticipate crafting even more exceptional experiences for our consumers in the future.”
Tusker Cider enthusiasts were treated to complimentary face beats by the Tusker Cider glam team, exclusive merchandise with every purchase of a Tusker Cider 6 pack, free blankets for those seeking to luxuriate on the festival grounds, and a plethora of other offerings at the Tusker Cider lounge. Since 2023, the brand has proudly served as the official beer partner of Blankets and Wine, cementing its commitment to enhancing the festival experience for all attendees.
