A Kenyan entrepreneur, Musau Mwania has taken on established multinational manufacturers by designing inexpensive sensible watches that are slowly turning into a favourite amongst Kenyans. Mwania is the brains behind Natra Sensible Expertise, a agency that manufactures sensible watches and different cellphone equipment.
Right here is the story of the 37 12 months previous as instructed by WoK.
Breaking away from household enterprise
Mwania’s mother and father owned a pc and electronics store which he would help in day by day operations. After finishing his research, he constructed on his enterprise nous by being like a cog within the wheel of the household’s store. He was so keen about enterprise that he enrolled for a brief accountancy quick course. Thereafter, Mwania matriculated at United States Worldwide College (USIU) for a Bachelor’s in Worldwide Enterprise Administration.
“I didn’t have any curiosity in formal employment, as an alternative, I selected to focus extra on strengthening my enterprise competence. I due to this fact enrolled for a bachelor’s diploma in Worldwide Enterprise Administration at america Worldwide College,” he instructed Nation.Africa.
In 2018, he broke away from the household’s enterprise with a view to run his personal enterprise. He incepted a agency that handled workplace provides and consumables.
Natra Sensible Expertise
At one level, Mwania remembers that he suffered insomnia, a matter that necessitated him to buy a wise watch with a view to maintain observe of his sleeping patterns. He due to this fact browsed on-line and purchased 8 watches; he was to retain one and promote the remaining. Nevertheless, he ended up promoting all of the watches and made a revenue of ksh 3000 on every.
Nevertheless, he realised that the watches weren’t very inexpensive regardless of the excessive demand out there. He had made connections with numerous merchants when engaged on his household’s store and determined to search for channels to cheaper merchandise.
“I had made a number of connections with merchants in China. I contacted them they usually had been in a position to join me with a wise watch producer who was promoting extra inexpensive merchandise,” he says.
As a go-getter, he went forward and purchased 30 watches for kids and one other 40 for adults which had been cleared off the cabinets inside a brief interval.Nevertheless, Mwania had the concept of bringing into the market merchandise which had his personal worth addition inputs. He due to this fact registered Natra Sensible Expertise and bought patent rights from Kenya Industrial Property Institute for watches designed by him. He regarded for a design firm known as Birch which designed Natra’s emblem and in addition got here up with customised designs for the sensible watches.
Ksh 800k mortgage
Mwania’s capital into this progressive enterprise was a colossal quantity as he needed to import the watches earlier than designing and packaging them. With a ksh 800000 mortgage, financial savings and mates contributions, he started with 750 watches. He additionally invested closely in on-line advertising which noticed them half with ksh 10000 month-to-month for Search Engine Optimisation (web optimization) which enabled the visibility of their web site. Being a Components 1 fanatic, Mwania named the watches after numerous circuits.
In accordance with Natra’s web site (mynatra.store), the Silverstone sensible watch which retails for ksh 3299 presents all kinds of features comparable to measuring the blood stress, SPO2 and pulse price. The watch additionally sends SMS push notifications and knowledge reminders. The Monaco mannequin which retails for ksh 8999 has further options like water resistance and GPS.
Beneath Mwania’s captaincy, the enterprise has confronted quite a few challenges with competitors being one among them. Nevertheless, Mwania says they guarantee their merchandise are of top of the range, inexpensive and supply a guaranty. To remain forward of the curve which has large multinationals, Natra has partnered with a vitamin advisor who presents life-style tricks to his clientele. And with the mistrust to on-line buying in Kenya, Natra acquired a store at Digital Mall alongside Moi Avenue. In future, Natra Sensible Expertise plans to introduce extra fashions and construct a cell utility for its clients.