Betika, the largest Kenyan betting firm, has launched a Simulated Reality League.
Betika customers will now have the football feel of the English Premier League, La Liga, Bundesliga and other top football leagues even in the absence of the actual games that were paused due to Covid-19 pandemic.
The Simulated Reality League is virtual sport that consists of pre-match and live (in-play) betting options and is available.
In the new offering, customers will get to watch and enjoy almost real games whose simulation is based on real team statistics, ranking and history.
Each event plays out for a full 90 minutes and Betika customers can bet on their preferred teams, view match statistics and league proceedings.
This niche product is a good way to engage sports fans to bet on their favorite teams and to place pre-match and live bets as they would have on real games.